Of all the small businesses in operation today, about 36 percent pay for services like analytics tools and publishing tools to gain them more customers. These smaller businesses often outsource a great deal of their administrative and marketing services because they are small and do not possess the in house talent to tackle it, but they increasingly are realizing the true benefits of outsourcing too and how it can save them in the short and the long term. Increasingly, they are choosing to outsource SEO services in particular to gain stronger client bases.

Of the small businesses in operation today, about 43 percent of them will spend at least six hours on social media as well. This is far too long for any small business owner to spend or any employee of a small business to spend on these efforts, so many outsource SEO to a firm that has a social media component to it. This alleviates a lot of pressure and keeps business owners focused on their key tasks. In the recent past, about four times as many small business owners have upped their social media budgets at the same time as those that have decreased their budgets. They know the need is great, but they do not necessarily possess the knowledge or have the time for it, so they outsource SEO and social media together.

Seo resellers often assist in gaining these clients and in ensuring they no longer need to do SEO or social media work to have successful online campaigns. Through their collaborations with white label SEO and private label SEO companies, these resellers often join a strong SEO reseller program that guarantees success on both an SEO and a social media level. They resell SEO services most frequently to these smaller businesses, but also branch their offerings out into more mid level businesses too.

Why else do these small businesses outsource SEO? Primarily because they have no interest in knowing about anything related to SEO and only want the results associated with it. They do not care to know that a view through conversion rate is a percentage calculated by taking the number of users who look at an ad but who do not actually click on it, but then who visit the website for the company promoting the ad. They also have no desire to understand that the nofollow value used commonly in SEO was originally used in 2005 as a way to prevent spam from getting into blog comment sections. They outsource SEO to never have to deal with any of this knowledge.