The world of business today closely resembles the Darwinist theory of survival of the fittest. Those who are “fittest” are the businesses that are able to stand out among their competition. When competition is abundant as it is now for businesses, it is inevitably fierce. Consumers, of course, are experiencing the great benefits of having plenty of options to choose from each time they search for any sort of product or service. This, though, is where many businesses find themselves at a disadvantage. As they struggle to stand out in the results provided by search engines, many businesses are seeking new ways to succeed in this very competitive market. With the help of services provided online marketing companies such as reseller SEO plans, businesses may begin to see the success they are seeking.
Statistics have revealed that of all online experiences, a whopping 93 percent begin with a search engine. This is how a large percentage of businesses are discovered now, as people will look online for a product or service. The capabilities of the Internet breed a desire for the quickest, most convenient quality option. When a website is not positioned to present a business as such, many search engine users will not even bother to click or even notice them.
Paid advertisements in search results are avoided by about 75 percent of search users, as they strongly prefer the organic links. For this reason, reseller SEO plans have been created for the purpose of boosting search engine rankings. With custom created content that contains keywords, businesses will begin to see their website climb the results rankings and bring in higher levels of web traffic that can result in new leads.
In recent years, social media has also proven to be a very valuable resource for businesses online. According to surveys, 9 out of 10 online adults claim to use social media extensively. Social media marketing is outsourced by about 30 percent of businesses today, which is up from 28 percent in 2011. To establish the strong web presence that may help them stand out and see greater success, businesses can seek reseller SEO plans and social media reseller plans from online marketing companies.