Since cable television and twenty four hour, seven day per week television, infomercial production companies have provided companies with new products or services the means through which to expose their products and services to consumers. Infomercial producers work with companies to produce half hour and full hour commercials that have become known as infomercials. Although infomercials have long been the butt of jokes since the first Time Life Oldies collection, everyone who has flipped through the channels late at night has stopped to watch an actor do his or her best to sell some new fangled product or service. To get people to stop and watch an infomercial for even three minutes a lot of thought goes into their planning and production, and infomercial production companies are behind their creation.

Anyone who has seen an infomercial company production would be lying if he or she denies not being lured in by some new exercise machine, hair growth system, or male enhancement product. Even if one is not in the market for a device hawked to them via informercial companies, some of the programs are so cheesy that one cannot help but watch. It almost seems like infomercial production companies know that views will watch a program if it comes off as corny. If this was not the case, why would infomercial production companies continue to produce infomercials that are so amusing due to bad acting? Probably because it works. Regardless of the production strategies used by infomercial production companies, infomercials continue to grab the attention of viewers; and thus, the infomercial production company must be doing something right.

Infomercial production is more complex than it appears. It includes direct response production and Drtv production; and it takes into account marketing surveys and consumer habits. Therefore, despite their appearance, a goes into the production of an infomercial. After all, infomercial production companies are hired by companies of all sizes to sell their products and services. Infomercial production companies help other companies who are looking to take advantage of less expensive air time to market their companies. Therefore, the infomercial allows new companies, or companies with new products and services, to expose their products and services to the public. While some products like the wombat go nowhere, and few people have ever used their vacuum cleaners to cut their hair, almost everyone had a George Foreman grill at one time or another.