Did you know that about 88 percent of internet users used search engines to research or browse products online this past year?
Getting a high rank in search engine results is important when you want greater web visibility. SEO, or search engine optimization, is the collection of techniques used to help websites increase their web search rankings. Here are five free SEO tips and tricks that can help newbies and experts alike.
1. Content is king
Why do SEO companies largely focus on creating and linking to content? Because content tends to generate the most leads, and gives Google algorithms text to crawl through. Did you know that having a blog on your website increases pages for search indexing by over 430 percent? Keep a blog, and update it regularly.
2. But make sure your content is interesting
The content you post to your blog, share via social networking sites, or send in email newsletters should be relevant and engaging, not recycled ad copy. Not sure if you are doing this right? Write about your business without using words like we, I, promise, guarantee, et cetera. Instead, think of yourself as an outside reporter giving the scoop on industry secrets. Incorporate facts, rhetorical questions, and statistics so that what you write is valuable for someone else to read.
3. Concentrate on keywords
One of the best SEO tips I have been given is to not forget what it is that brings people to your site via search… and that is your keywords. Think you know your keywords? Try using Google Analytics or any alternative analyzing device in order to see not only what terms people are searching for when they click on your site, but also how popular each term is. My extended best SEO tip? Incorporate keywords organically into everything you write, at a density of at least .5 and no higher than 3 percent.
4. Stay in touch
Do you think the SEO techniques of the late 90s and early 00s, like using invisible white on white text, still work today? Nope. This is why you should keep reading Seo techniques blogs and SEO tips blogs for the latest news on what works and what does not. The newest algorithm updates to Google, for example, known as Panda and Penguin, deincentivized certain methods of content syndication.