Did you know that by 2016, more than half of the money spent in the United States retail sector will be influenced by online marketing? SEO leads have nearly a 15% close rate, which is higher than the 1.7% close rate of direct mail advertising, so internet marketing must be utilized in order to gain more web traffic. By implementing several SEO strategies, your website will see a significant growth in the amount of traffic it receives.
1. Content creation. Quickly becoming the most popular form of SEO, content creation is used by 75% of all marketers. This internet marketing strategy involves the creation of keyword-rich articles and blogs that are used to rank websites higher on search engines. Since 75% of people never look past the first page of search results, and online retailers receive nearly 40% of their customers from searches, it is important to rank highly on search engines in order to attract more users.
2. Mobile web design. In addition to needing a user-friendly design that works flawlessly on desktop computers, your website must also be compatible with mobile devices, as well. Your mobile web design must be clear, concise, and creative in order to grab the attention of every user who visits your site. Since 64% of smartphone owners shop online using their mobile devices, it is important to attract these users with an effective mobile web design.
3. Social media marketing. Approximately 90% of adults who are online use social media extensively. In addition, nearly half of all online consumers are fans or followers of social media. Since social media is becoming a popular way for users to find out about new products and company information, it is important to market towards this sector of the internet.
In order to see a significant increase in the amount of traffic your website receives, several internet marketing strategies must be implemented. Content creation, mobile web design, and social media marketing will all help increase the online presence and visibility of your website. Since nearly five billion internet searches are performed every month worldwide, internet marketing must be utilized in order to acquire a considerable portion of this traffic.