Why do 92 percent of businesses currently use email marketing to send out messages about the new products and service their company offers? Well, when you think about it, why would they not? Email marketing is one of the easiest and fastest ways to deliver news about your company to your consumers. If your business is part of that 8 percent that does not currently send out regular marketing information via email, here is why you should start: 1. It works! Data shows that 44 percent of all email marketing recipients made at least one purchase based on a promotion they saw advertised in an email. Furthermore, 33 percent of those people base their decision on whether or not to partake in the deal based on the subject of the
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